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ABOUT ME

PERSONAL DETAILS

How did I get onto the rollercoaster of being an Entrepreneur?

In 1994 I was coming up to the end of a Degree in International Marketing at what was then Athlone Regional Technical College and is now Athlone Institute of Technology (AIT). It was a four-year degree and I loved it. I was incredibly lucky in picking a course I loved, because I went in knowing nothing about it! Our family business was engineering (electroplating to be exact) and the late 80’s in Ireland if there was a family business you went into it. Mainly because there were no other jobs in Ireland at the time.

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Strategy

Do or do not, there is no try

Start Ups

Getting from the idea to market. It's not as easy as many people think!

Scale Ups

Once you get your idea to market, now you have to grow

Marketing

Social Media is not marketing. Having a Facebook page is not a marketing strategy

Networking

The key here is quality, not quantity

Blog

Start Up/Scale Up strategies, some marketing and comments on things that annoy me in business

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Latest Posts From Our Blog

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Over the last few weeks, several events and discussions got me thinking of the nature of success. Wh

Critique Of My Own Pitch
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Critique Of My Own Pitch

As the CEO of a start-up you spend a lot of time pitching your company. You pitch it for sales, you

Is your business ‘Investment Ready?’
24 January, 2020

Is your business ‘Investment Ready?’

Start Up So, you have a great idea for a business. It’s going to be global! Be

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