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ABOUT ME

PERSONAL DETAILS

How did I get onto the rollercoaster of being an Entrepreneur?

In 1994 I was coming up to the end of a Degree in International Marketing at what was then Athlone Regional Technical College and is now Athlone Institute of Technology (AIT). It was a four-year degree and I loved it. I was incredibly lucky in picking a course I loved, because I went in knowing nothing about it! Our family business was engineering (electroplating to be exact) and the late 80’s in Ireland if there was a family business you went into it. Mainly because there were no other jobs in Ireland at the time.

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Strategy

Do or do not, there is no try

Start Ups

Getting from the idea to market. It's not as easy as many people think!

Scale Ups

Once you get your idea to market, now you have to grow

Marketing

Social Media is not marketing. Having a Facebook page is not a marketing strategy

Networking

The key here is quality, not quantity

Blog

Start Up/Scale Up strategies, some marketing and comments on things that annoy me in business

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Some

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Random

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Spinning

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Numbers!

Latest Posts From Our Blog

You may be a skillful, effective employer but if you don’t trust your personnel and the opposite, then the chances of improving and expanding the business

What is Success?
31 August, 2020

What is Success?

Over the last few weeks, several events and discussions got me thinking of the nature of success. Wh

Critique Of My Own Pitch
05 February, 2020

Critique Of My Own Pitch

As the CEO of a start-up you spend a lot of time pitching your company. You pitch it for sales, you

Is your business ‘Investment Ready?’
24 January, 2020

Is your business ‘Investment Ready?’

Start Up So, you have a great idea for a business. It’s going to be global! Be

Assorted 15 Piranha X32477 Mouse Abrasive Fingers

Speedwox 13 Pince à long Reach Pince à long bec Pince à bec Aiguille fine usiné Mâchoires double pivot double X Extra long pour difficiles à atteindre les espaces étroits haute Levier Outil, DanDiBo Support Rouleaux Papier Toilette Support Papier Toilette HX13608 Noir 61cm Porte Papier Toilette, Theshy Robes De Filles Princesse Robe De Fille Ceremonie Mariage Baby Dress Enfant en Bas âGe BéBé Fille sans Manches Plume Broderie VêTements De Robe De Princesse Tulle(18Mois-6Years). 5 pièces, Papier Wessper Sacs daspirateur pour Tornado to 4120. Lot de 10 loquets de porte à double rouleau pour placard argent. 5PCS Rondelle Ondulée En Acier Inoxydable Rondelle Ondulée Joint Rondelle Ressort Outils De Verrouillage style: M20. SENRISE Lot de 5 mini relais dalimentation CC 5 V 15 A 250 VAC 5 broches pour appareils ménagers équipements électroniques etc bleu communications réseau, Homcom Sapin de Noël Artificiel Arbre de Noël Lumineux en Fibre Optique Deco Noël lumière à Variation de Couleurs 130 LED Vert Neuf 17. Proxxon Levier à cliquet 2000 de 1/2 . Sequin Art 1323 Ours Paddington Craft, AERZETIX 4X Console Patte Support Rond Mural Fixation de Miroir Glace en métal chromé 180° Ø30mm C41665. Cadres de porte lave vaisselle HOOVER CANDY encastré porte Paire de baguettes porte-GATE.  ot-comp croisement 1p 10 A Legrand OTEO 086104 .26 * 38cm Fdit 100pcs réutilisables Non tissés Sacs de Protection des Fruits Filets Sacs de barrière pour Raisin Arbre fruitier végétal. SunSun NEO-700B SuperECO Pompe de Bassin jusquà 7000l/h 50W. Gugutogo Urinoir Portable en Plein air Taille compacte pour Femmes et Enfants. Standards/Certifications: EN131 s Echelle Telescopique Sotech EN 131 2,6 mètre Échelle Pliable Charge maximale: 150 kg. Aelstores Bébés garçons 2 Pièce Costume 0m18m Page Baptême Mariage Barboteuse Paisley Gilet, Stanley TR75 6-IN-1 Agrafeuse manuelle. Toile de Protection abri résistante Blanc avec œillets 24m² Nemaxx Bâche Premium PLA46 400x600 cm 650 g/m² PVC étanche, Robinet De Baignoire Romaine Avec Douchette Mitigeur De Douche 3 Trous Pour Robinet De Baignoire Et Or Brossé.

Assorted 15 Piranha X32477 Mouse Abrasive Fingers

Assorted 15 Piranha X32477 Mouse Abrasive Fingers
Piranha X32477 Mouse Abrasive Fingers (15) Assorted: Bricolage.