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ABOUT ME

PERSONAL DETAILS

How did I get onto the rollercoaster of being an Entrepreneur?

In 1994 I was coming up to the end of a Degree in International Marketing at what was then Athlone Regional Technical College and is now Athlone Institute of Technology (AIT). It was a four-year degree and I loved it. I was incredibly lucky in picking a course I loved, because I went in knowing nothing about it! Our family business was engineering (electroplating to be exact) and the late 80’s in Ireland if there was a family business you went into it. Mainly because there were no other jobs in Ireland at the time.

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Strategy

Do or do not, there is no try

Start Ups

Getting from the idea to market. It's not as easy as many people think!

Scale Ups

Once you get your idea to market, now you have to grow

Marketing

Social Media is not marketing. Having a Facebook page is not a marketing strategy

Networking

The key here is quality, not quantity

Blog

Start Up/Scale Up strategies, some marketing and comments on things that annoy me in business

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Some

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Random

2239

Spinning

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Numbers!

Latest Posts From Our Blog

You may be a skillful, effective employer but if you don’t trust your personnel and the opposite, then the chances of improving and expanding the business

What is Success?
31 August, 2020

What is Success?

Over the last few weeks, several events and discussions got me thinking of the nature of success. Wh

Critique Of My Own Pitch
05 February, 2020

Critique Of My Own Pitch

As the CEO of a start-up you spend a lot of time pitching your company. You pitch it for sales, you

Is your business ‘Investment Ready?’
24 January, 2020

Is your business ‘Investment Ready?’

Start Up So, you have a great idea for a business. It’s going to be global! Be

sourcingmap® 38mm Diamètre en caoutchouc EPDM bordée en U Tube tuyau 2pcs Clips Colliers Fil

dimensions 500 mm B&T S235JR+AR Noir ST 37 Plaque en acier plat laminé 0 /-3 mm, 3 Modes de Pulvérisation Mitigeur Cuisine AILRINNI Robinet de Cuisine en Acier Inoxydable Robinet dÉvier à Arc Élevé avec Douchette Extensible Rotatif à 360°. TRW JGT419T Jeu dAmortisseurs, ACAMPTAR 5pcs 40 pin DIP IC Adaptateur de douilles Type de soudure noir. EU Plug Mallalah 28KW Électricité Énergie Outils économiseurs Appareil Boîte déconomies délectricité Smart Home Tool, multicolore Spider Man m92798   banane, Lot de 2 tréteaux chevalets de sciage pliables double étau intégré plastique rigide PP et PA noir orange. Clous d’Oreilles Créole Non-Percé Bijoux Fantaisie Cadeau pour Anniversaire Noël et Fêtes WikiMiu Boucles d’Oreilles Clip Homme Femme en Acier Innoxydable, Guide 80 cm pour TC-180 RUBI 120 cm, SHINA 180mm 7 disques abrasif Auto-agrippant Ponceuse Polisseuse Girafe Papier Grain 60-2000# 10, 600#, Lot M2x3 mm M2x3 mm yuans tasse Demi tête ronde en acier inoxydable 304 Hex Socket Head Cap Screw Boulons 100pcs. Blundstone Womens Series Bottine Chelsea Femme, ASC Perceuses-99pc Forets Étui en métal hss4241.Microfibre Rouge. 135 x 0.2 x 200 cm Character World Star Wars Episode 7 Parure de lit, Clé mâle brunie courte 6 pans 0,7 mm, 22,9 x 12,7 cm Vert Petits plats de cuisson rectangulaires en céramique avec des poignées pour le four Plat à lasagnes. Rennsteig 430 140 00 Pointe de rechange Noir. BQLZR 19 x 8 x 10 mm Argenté 2 # Métal Mini Pitons à vis Pin Peg Eyepins Crochets Queue Bijoux Lot de 1000, Keleily Jauge de Duplication de Contour Outil de Mesure de Forme Irrégulière Jauge de Contour pour Tuile de Mesure Précise 25cm Vert, 12cm Rouge Bois Courbes Dangle de Marquage, MASUNN 5Pcs Ensemble Réutilisable Café Capsule Tasse Café Filtre Pour Dolce Gusto Machine Cuillère En Plastique. sourcing map Joint torique en caoutchouc nitrile 40 mm x 44 mm x 2 mm Joint détanchéité 10pcs.

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