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FOR TECH FOUNDERS AT €1M–€5M REVENUE

Unlock your next 30% of Growth. Unlock your next 30% of Growth.

Plan 9 works with a small number of ambitious impact technology companies where we believe there is a genuine opportunity to create significant additional growth.

We identify where growth is being constrained or overlooked, build the strategy required to capture it and where there is a strong fit help implement it.

Growth Strategy · Go-To-Market · Customer Acquisition

Ollie Walsh, founder of Plan 9
30+

Years Building and Advising Businesses

Built. Scaled. Exited.
Advice from someone who has built it himself.
Built. Scaled. Exited.
Advice from someone who has built it himself.

Plan 9 is led by Ollie Walsh, a 30+ year entrepreneur who co-founded and scaled Pipit Global into a payments network spanning 45+ countries before its acquisition by Qenta in 2025. He now applies that experience to a small number of impact technology founders working through their next stage of growth.

Three Growth Levers
One Objective

We focus on the three areas that most often determine whether an impact technology company can reach its next level.

01

Growth
strategy

Find Where The Next Stage of Growth Should Come From

We examine markets, customers, commercial models, resources and strategic priorities to determine where the business should place its bets.

Ollie Walsh working on growth strategy at Plan 9

02

Go-To-Market

Create a Clearer Route From Opportunity To Revenue.

We sharpen your ICP, positioning, proposition and route to market so the right customers understand why they should choose you.

Ollie Walsh at the Galway skyline wall

03

Customer
Acquisition

Make Existing Investment Work Harder.

We analyse channels, messaging, conversion and allocation to identify where customer acquisition can become more effective.

Plan 9 team member on a client call

The Plan 9 Growth Process

Every engagement starts by understanding the business in depth. We only progress when we believe there is a meaningful opportunity to create additional growth.

01

Plan 9 Discovery

Understand the business before prescribing the answer.

A full-day strategic session with the founders and leadership team to identify where growth is being lost or overlooked.

€5,000

02

Plan 9 Strategy

Turn the opportunity into a focused plan.

Where Discovery identifies a significant opportunity, we build the strategy required to capture it by defining what to prioritise, what to change and where resources should be concentrated.

From €15,000

03

Plan 9 Implementation

Turn strategy into commercial action.

Where there is a strong ongoing fit, Plan 9 works alongside the business to execute, test, measure and refine the strategy.

From €5,000 a month

Discovery has standalone value.
There is no obligation to continue and Plan 9 only progresses where we believe there is a strong enough opportunity.

We’re Not the Right Partner for Every Company.

Plan 9 works with a small number of ambitious impact technology companies, typically at €1M–€5M revenue, that already have proven traction but need greater clarity on where the next stage of growth should come from.

We look for businesses with the ambition, resources and leadership commitment to act on the right strategy.

We only take on companies where we believe we can make a material difference.

If we don’t believe the opportunity is strong enough, or that Plan 9 is the right partner, we’ll say so.

Client Perspective

Thinking Inside The Box

Ideas on growth, strategy, go-to-market and building technology companies. A deeper look at the decisions, assumptions and constraints that shape how companies grow.

One email a month on business strategy for founders, direct to your inbox.

Your Next 30% Of Growth May Already Be Inside The Business.

Before adding more people, more spend or more activity, find out where the real growth opportunity lies. Plan 9 works with a small number of impact technology companies where we believe we can make a material difference.

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