About Plan 9

Growth Starts With Focus

Plan 9 was built around a simple idea: growth doesn’t always come from doing more. Often, it comes from seeing the business more clearly and focusing existing resources on the right opportunities.

For more than 30 years, Ollie Walsh has built, led and advised businesses across research, strategy, marketing, start-ups and scale-ups. Across different sectors, markets and stages of growth, his role has consistently been the same: to cut through the noise, identify where the opportunity lies and bring focus to what will make the biggest commercial difference.

In 2025, after exiting Pipit Global, the most recent company he co-founded, Ollie established Plan 9 to bring that experience to ambitious technology founders.

Today, Plan 9 works with impact technology companies to identify where growth is being constrained or overlooked and determine where strategy, go-to-market and customer acquisition can be improved.

For many scale-ups and SMEs, the next stage of growth doesn’t necessarily require a bigger budget. It requires better decisions about where time, money and attention are being invested.

Plan 9 brings together expertise across strategy, operations and marketing to help founders make those decisions and turn them into action.

Meet the Plan 9 Team

Ollie Walsh

Founder & Lead Strategist

Ollie brings 30+ years of experience building, leading and advising businesses across strategy, marketing, start-ups and scale-ups.

As a founder and CEO, he has worked across multiple sectors and markets, most recently founding and leading Pipit Global through international growth before exiting the business in 2025.

His strength is in cutting through complexity, identifying where the real growth opportunity lies and helping leadership teams focus their resources on the decisions that will make the biggest commercial difference.

Through Plan 9, Ollie works directly with technology founders on growth strategy, go-to-market and customer acquisition, bringing the perspective of someone who has built, scaled and exited a business himself.

Tricia Fahy

Project & Operations Lead

Tricia brings 30 years of experience across software development, project management and operations, working with organisations in Ireland, the UK and the USA.

With a background in Software Engineering, Systems Analysis and Innovation Management, she specialises in process improvement, operational efficiency and helping businesses make better use of technology.

She has led projects from planning through to delivery and brings a practical understanding of how to introduce change, streamline systems and keep complex work moving.

Outside of Plan 9, Tricia is a portrait artist and founder of the Athenry Foundation for Arts.

Tolu Onamusi

Marketing Strategist

Tolu is a marketing strategist with experience across growth strategy, customer acquisition, positioning and digital marketing.

At Plan 9, he helps turn strategic priorities into practical commercial activity, working across campaigns, paid media, CRM, funnels, messaging, customer journeys and performance analysis.

With a background in Marketing and Psychological Studies, Tolu combines customer insight, strategic thinking and hands-on execution, with a particular interest in creative thinking, brand building and developing ideas that help businesses stand out in competitive markets.

His role is to help bridge the gap between strategy and implementation, ensuring ideas are translated into measurable commercial action.