How did I get onto the rollercoaster of being an Entrepreneur?
In 1994 I was coming up to the end of a Degree in International Marketing at what was then Athlone Regional Technical College and is now Athlone Institute of Technology (AIT). It was a four-year degree and I loved it. I was incredibly lucky in picking a course I loved, because I went in knowing nothing about it! Our family business was engineering (electroplating to be exact) and the late 80’s in Ireland if there was a family business you went into it. Mainly because there were no other jobs in Ireland at the time.View Full Details
Do or do not, there is no try
Getting from the idea to market. It's not as easy as many people think!
Once you get your idea to market, now you have to grow
Social Media is not marketing. Having a Facebook page is not a marketing strategy
The key here is quality, not quantity
Start Up/Scale Up strategies, some marketing and comments on things that annoy me in business
You may be a skillful, effective employer but if you don’t trust your personnel and the opposite, then the chances of improving and expanding the business
As the CEO of a start-up you spend a lot of time pitching your company. You pitch it for sales, you
Start Up So, you have a great idea for a business. It’s going to be global! Be
Earlier this year I participated in a fascinating tour of ANB ARMO bank in Amsterdam as part of Mich