Presentation on 'Who Can I Sell to?'
This is video of a presentation I have in the Portershed in Galway, May 2023.
The title is ‘Who Can I Sell To?’ and the content is based on segmenting the marketplace, positioning the brand in the consumers mind and targeting those consumers. This is how you get your product in the position for selling – sell the customer what they want to buy, not what you have to sell!
This is a companion talk to ‘Market Sizing‘ presentation. You need to understand your market size before you can segment, position and target it
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